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5 Benefits of Digital Marketing

What is Digital Marketing? To understand Digital marketing, let’s try and understand what is “Marketing”. Marketing is a broader term inclusive of activities including on promotion, advertisement and all aspects of sales. Because of gradual changes in technology,...

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What is Internet Marketing?

Internet Marketing in layman language can be defined as a form of marketing where you use internet on a digital device as a medium to promote your product or service. How is internet marketing different from digital marketing? That’s undoubtedly a million-dollar...

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Best Free Social Media Plugins for WordPress

How do you connect your website to your social media accounts? Is there an easy way to show social media updates, know the shares of accounts or integrate a comment box using Facebook on your website? I am flooded with similar questions during our training. Today,...

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3 Free Keyword Research Tools

Before we start the blog, let me ask you a simple question “Why do we need tools to research keywords when we have google keyword planner. A tool which is available for free?” Google keyword is a good tool to start the first step of SEO, Keyword Research. It helps us...

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How To Use Google Keyword Planner for SEO

The last article I wrote to kickstart your keyword research for seo was to give you a layman view of how keyword research works. The article primarily focused on the creation of an initial list of keywords without using any tools (paid/free). I did not introduce...

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Learning A to Z of Keyword Research

SEO Starts with “Keyword Research”. You cannot and should not start an SEO process without knowing what you are targeting. Keyword research in layman language is the process of finding the right keyword for your website / blog or web page. And it is also...

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How To Be A Social Media Marketer?

Social media marketing; the concept, the practice, the methodology, is the thing of the hour. Clearly the inevitable! It’s amazing how social media has come a long way in last few years. It’s impossible to imagine life without social media now. From sharing personal...

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