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“Fun isn’t something one considers when balancing the blog. But this…. conversational style of writing does put a smile on my face.”

I just requoted the great Thanos. Here are his original lines ““Fun isn’t something one considers when balancing the universe. But this… does put a smile on my face.”

Don’t ask me – Who is Thanos?

He is the same guy, who wiped out half of Avengers (and half of the universe) with a snap of his fingers.

Thanos apart (sorry. Jokes apart!), let’s go back and visit my good old school days.

I vividly remember my school days, where I wrote my personal diary at the end of each day.

I would gather all my experiences and jot down the random thoughts in a small diary which was my companion throughout my school days – A friend, which did not expect anything in return from me.

Incidentally, we did not have internet back then and what I wrote with me – stayed with me, locked inside my diary.

There were times I had such wonderful experiences, learnings to share but I feared to share my diary with anyone else.

Times have changed. The Internet has given a new dimension to how we interact and share our experiences.

The day to day learnings (through experiences) which were earlier a part of our diary are now available in a simpler and shorter way called as a Blog.

Every day there are hundreds of bloggers who enter the word of blogging looking to share their thoughts with the outside world.

I don’t have the exact number of bloggers who succeed in the world of blogging but very few are able to communicate their message smartly to their readers.

blog Writing is an art and not everyone succeeds at it.

Ask the leading bloggers of the world about how they succeeded in blogging and they will give you tips like:

  • Write for your audience
  • Write a seo optimized blog
  • Use conversation tone
  • Use informative tone
  • Etc, etc

The information available online can be overwhelming.

We, the learners start by following all the tips. At times, we lose path because of the sheer number of topics dedicated to helping the bloggers succeed.

Too much information can at times be confusing.

Ultimately, we are left scratching our head thinking “how do you write an engaging blog?”.

I have been an established blogger who has been writing for more than 5 years and I have had my share of confusions, struggles in learning to write an engaging blog.

By the way, I am not an established writer. My only glory in writing was winning an essay competition in class 5th where half of the class was missing 😊 due to some stomach bug which incidentally, affected half of our class the same day (some memories from childhood always stick with you 😊 ).

So, how did I succeed at blogging?

One of the impediments to my success was my informal style of writing. I am a decent writer who can scribble a sentence or two, when the need arises.

Ask me to write a 1000-word essay and I will disappear.

And blogging requires a good engaging style of writing. My journey to succeeding as a blogger was facilitated by something called as conversation style of writing.

In this blog, I am going to share my experience on how I learned to write an engaging blog using the conversational style of blogging.

Start by selecting the Style of Blog:

You might be wondering “What exactly is the style of a blog?”

Well! Times have changed, and you can get away by writing in a casual, conversational tone. i.e, you do not have to be Salman Rushdie or Jeffery Archer to qualify as a blogger.

Your style of writing defines your style. If I write form blogging perspective, these are the used styles by bloggers today:

  • Information style

The good old style where you relied more on figures and numbers and not indulge them in the story.

The purpose of the blog is to provide “information” in a formal tone.

You are giving valuable information in this style of writing instead of indulging people in a conversation.

The style of writing follows a method win which the most important facts are quickly summarized. The quotes and supporting information around the facts is attached and the General background is provided to finish the blog.

Bottom line is “You Get to the point as quickly as possible”.

  • Conversational style

When you keep hopping in at regular intervals in your blog, you turn your blog into a conversation which blog readers should find interesting.

The style of writing is apt when you want your reader to feel as if you are communicating with them.

It should be so easy to understand that a 6th-grade student should be able to make sense of your writing. 

But why would you write in this tone?

Let’s just say there is more to writing than educating readers. Writing is where you create a connection with your readers.

And not all of them will be the novel reading audience who will have the patience to go through a 1500+ word article.

What do you do?

To start with. you talk to them through your words.

That’s where Conversation style of writing comes into picture.

How do you write in a conversational tone?

Read this blog from start to end. It is 100% written with conversation style of writing.

The pyramid below shows the order in which an engaging blog can be written.

Get to the point in the middle of the blog.

The pyramid which is from the land of Egypt (just kidding!) depicts 3 simple parts of writing a conversation style blog.

You get to the point in the middle of the blog (the engaging point) by entertaining the user and educating them.

Trust me – educating and entertainment in a single piece of article is easier said than done and had it not been for conversation style of blogging, the balance would never have happened.

Since we are discussing – how to write an engaging blog in a conversation tone.

Here is more information on how you can write in this style of writing.

Starting the blog:

I call it the pitch. You have your reader engaged to the first para. Make it interesting!

This will set the tone for your article.

For example, if I was to write on content writing and digital marketing, I would either start by sharing a personal experience of how content helped me succeed in digital marketing or start with stats. Something like “93% of marketers today use content marketing for promotion” can help me set the tone.

You can also research for a good image with statistics and make it as a base of your blog.

If I was to write a Blog – “Rise in the number of air passengers within India”,(don’t worry. I won’t cover our ailing airline – Air India. The pest airline feeding off our money (read: the taxpayer)).

I would use the above image to describe the blog better and stick to the theme as well.

An image like this saves you from reading on and on and on ……….

Once I have set the tone, I move to the next section of the blog where I build upon the story.

Time to move to the mid-section of your blog.

Organising your content (mid-section).

Don’t just dictate the story, make sense !!”

You cannot make others understand your language, until and unless you’ve completely expressed yourself in your blog.

One of the issues, when you are in the middle of blog is “your thoughts”.

You have so many of them – that you make a mess of them.

So, write relevant, short sentences while you can still go an extra mile (in-depth knowledge).

I forgot to ask you, did you plan the blog before you started writing?

Duhhh….I missed the basics.

Alright! Coming to the basics.

If you have a long list of information with you, break it into subparts for better understanding.

For ex, if I am writing about a topic “Understating Digital Marketing?”.

I will break down the blog into subheadings like –

Frankly speaking, the above sub topics sound like an informative style blog with a lot of information and gyaan.

I know – you and I struggle with the writer’s language – informative style.

And that’s where we will bring our strength into play by writing short sentences and sharing our ideas in the simplest format.

We will use our life examples, experiences to pass the message.

We will add humour and bring a smile to our reader’s face.

Which brings me to another question “Can’t I write the whole blog as one single information?”

You can Sire! but you shouldn’t because

  • You will not be able to stick to the topic.
  • You will never write an in-depth blog without knowing the topics you plan to cover in the blog.
  • Your random thoughts will spill over throughout the article.

And you will run out of steam even before you are mid-way through the blog.

How should you conclude a blog?

No one’s perfect!! I usually repeat this whenever I am drunk. Otherwise, the line goes “No one is perfect but being unique is better than being Perfect!”

Most of us get jitters before we are to end the blog.

We want that perfect ending. An ending which converts the first-time reader to a loyal reader.

The kind of ending which should leave readers demanding for more.

When I was a newbie blogger, I almost did not publish my first blog because i thought the ending sucked.

I was one of those finnicky director who would made the hero do 50 retakes to get that perfect ending.

My advice to you is – don’t freak out about the ending.

If you can hold the user till the end with your story telling ability, you will just do fine at the end.

Few suggestions from my end to save you from not publishing the blog because you didn’t get the perfect ending are:

  • Summarize the blog
  • Build a platform for the next blog
  • Link to some other blog
  • Give a call to action

Stick to any one of them and you will do good.

And before I end, here are some tips to help you write a good conversational tone blog:

  • Do a quick recap of your blog and then build the ending.
  • Write confidently.
  • Learn to write better with every blog you submit.
  • Vocabulary is what matters most.
  • Search for unique content to bring out something new for you readers.
  • Avoid repetitions of words in a single blog.
  • Use short sentences.
  • Use stats to back your story.
  • Write in a conversation tone.
  • Keep your user engaged by asking questions or stating interesting facts, stories, incidents.
  • Be Informal. (note : you are not writing for your English teacher. Cut the B.S and all the sirs, ma’ams and unlearn what the British taught us. Be informal and ingenuine with your writing).

Lastly, it is a casual toned blog which some think is quite easy to write. I personally would not call it easy but yes, it helps your get away with a lot of mistakes in grammar.

You can easily jump in between passive and active English. You can easily manipulate grammar and you can write from your hearty which is all good. Still, you can lose track and miss some important points and at times, the story can get never ending.

Do you have a blog to share with me written in a conversational tone?

Send it to us (info@thesharpbrain.com) and we will do a free review of the blog for you. (it’s on the house!).

Rohit Batra

Rohit is a Hotelier who loves to write on Digital Marketing. He is a fan of apple (not the Newton one 🙂 ) products. Whenever he is not working, you can find him glued to his iPad - browsing the internet for latest tech topics and news.
Rohit Batra
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