Do you know the biggest mistake, digital marketers do while Optimizing their website?
They start off Page without fixing on page issues on their website.
They forget that they by doing so, they are harming their website as all the link building done by them will have little or no impact.
In this blog, my “noble intention” is to help you learn simple on page optimization SEO techniques which will help your website succeed in 2018. The blog has steps to On page optimization and has an on page SEO optimization checklist 2018 to make SEO Optimization easy for you to implement.
You can just put a tick in front of each point listed in the on page optimization checklist and as soon as you are done with all the points, you can move to off page and start the process of building links.
The idea is to teach you “How to do on page SEO” keeping in mind all on page seo factors relevant in the year 2018.
The difference in between On-Page andOff-Page in SEO:
In my language (I also refer to it as layman language 😀 ) – On-page optimization comprises of a set of simple steps/guidelines to help your page turn Search Engine friendly.
Off page is a technique to build backlinks where you rely on other websites to link back to you.
The more the quality backlinks, the better are the chances of the web page ranking high in google.
Both the steps are equally important in SEO where off page starts only when on page SEO optimization is completed.
If you want your SEO strategy to succeed, always fix your website before you start making backlinks. Do not put the cart in front of the horse. You will fail in SEO and all your backlinking effort will go futile.
Why is On Page SEO Optimization Important?
On Page is the first step to SEO. It is important because, for Google or any search engine, your website is ready – if and only if it meets a set of guidelines.
Trust me, every single guideline missed by you gets the website penalized and makes all the off-page effort done by you “futile”.
Although, the extent of the penalty is not clearly defined – it’s not a good practice to ignore the guidelines given by search engines.
Which brings us to the question: “If Google does not give a clear set of guidelines, how do we know what works and what does not work in SEO?”
Despite Google being super secretive with their ranking formula, there are hints dropped by Google in their guidelines clearly visible in google webmaster tool. The dictums issued by Google are all there.
Here is the list of SEO On Page Optimization Techniques and activities to help you optimize your website:
1. It all starts with the Meta Title:
The first step to getting On Page right is to put your target keyword in the meta title of the web page.
For ex, if you are targeting keyword “Career in Digital marketing”, the title should have the keyword in meta title.
You can have titles like Why A Career in Digital Marketing or Digital Marketing Career is the best choice.
As soon as google reads the meta title, the crawlers understand the keywords, you intend to rank for.
And once you complete the next activities on the list, Google gets an idea of the right meaning of the blog/article.
To update the keyword in meta, you can use one of the plugins like All in one SEO or Yoast in WordPress. Their easy to use interface helps you quickly update the meta title.
Here are two screenshots demonstrating how to update the meta title using WordPress:
Install All in One SEO Plugin. At the end of every blog and page, you will find Meta tags with Blank title and empty Meta Description.
After adding the title in the box, you can check the preview of Title in preview snippet.
2. Insert the Target Keyword in H1 Tag:
This SEO Optimization technique is the oldest activity in the book of SEO. Since the day, SEO become relevant and we started caring about on page optimization, H1 Tags have been popular.
How do you update H1 Tag on the page?
Here is a little help to help you update the same using wordpress:
In WordPress CMS, H1 tag is automically added to blog Tittle.
Once you have updated the main keyword in H1 Tag, you have the option to update the rest of keywords in H2, H3 tags.
3. Use the Target keyword in the first paragraph of the article
Once you are all set to write a blog, focus on using the target keyword in the first paragraph of the blog.
Though, the keyword is required in the first paragraph from on page optimization perspective – it should not look unnaturally placed there just from SEO Perspective.
The first para is where you set the tone of blog. The pitch should be perfectly written and must be able to engage the reader to read the blog further.
Here is how I started my last blog with the keyword “ Keyword Research ” used in the first para:
4. All images should have an “Alt text”
Think of an image without an alt-text as someone without a name.
You literally leave a nameless image on internet and search engines (despite all their smartness) get zapped in mapping the image to any relevant keyword.
Google will never understand the keyword for which this image should be associated with.
Why is it important to have the image linked to a keyword?
First and foremost, google image search is a powerful tool. There are good chances your keywords will be read by Google and will rank in google image search.
Secondly, it’s a good SEO practice to stick to the guidelines provided by Google.
Here are few simple steps to demonstrate how you can setup alt text for images using WordPress:
Go To DashBoard and Click Media Tab. Then, go to Library Tab.
You can view all your uploaded media files. Select one media and you can clearly see alt text box on the right side.
Update it according to the keyword.
5. Write long Blogs
I cannot emphasize enough on the value of writing a long meaningful blog post. For a blog to have some value in SEO, the blog should be of minimum 1500+ words.
Writing long-in depth blog is an on-page optimization technique which helps you two ways:
- You can easily put LSI keywords in the blog without having to worry about keyword stuffing.
- You write a content which provides value to website readers by writing an in-depth blog on the topic.
6. Do not forget Internal Link Building:
We – the digital marketing spend sleepless nights waiting to get that one “valuable backlink” from an external website which is ironic because while we go around hunting for new backlinks, we forget to get backlinks from our own web pages in the same website.
The technique is referred to as “Internal Backlinks”.
The idea is to give a reference from the new blog to one of the existing blogs with the anchor text as the keyword for the backlink.
Here is an example of how we have implemented internal backlinking:
7. The web design must be a Responsive web design
Today, Google wants every website that shows in its search results to give the end user an amazing experience. When I write an amazing user experience, the first thought to come to my mind is the look of a website.
Google being the market leader in search engines would not want websites with unresponsive designs to show up in its listings.
Hence, google in pursuance of the better user experience policy has started giving preferences to websites that are responsive.
To be a website acceptable to Google, your website should resize or adjust on any device including tablets, pc, mobile phones. Moreover, the website must work glitch free on all browsers.
Here is how our website looks on all browsers and different devices:
As you must have noticed, even the email optins are perfectly aligned as per the resolution and screen sizes.
8. The Website Speed is an important factor
Google’s better user experience policy does not stop at responsive designs. The policy also includes fast websites.
You must never ignore the website speed.
Google hates slow websites as slow websites contribute negatively to user experiences.
To check the speed of your website, go and enter the weblink on the website “www.pingdom.com”
Here is our website speed currently.
I know there is a scope for improvement and we are working on the same but to have reached here, we have used Image optimization and speed optimization plugins in WordPress.
In addition to the above, we are soon planning to move to a dedicated server to increase our website speed. (we are at present hosted on a shared server).
Before I complete my list of steps to optimize your website (onpage seo), here are few last simple points which do not get your penalized but are important for a better user experience:
Do not forget to:
- Have URL structures which are easily read by Google crawlers:
- A good example of an SEO Friendly url structure is:
- A bad example is:
- Show Social Media share icons by the side of article and at the end of the article. This allows website readers to share the content written by you.
- Write meta description for the web page. The meta description is the small text which google usually displays with your web link in the rankings.
- Use a layout which is user-friendly. I usually prefer a layout where the content written by me takes 2/3 rd of pages width. I have nothing against blogs/articles that are written in ½ page, but website visitors have issues with these pages. They are not easy to read and the ads next to them are a big turn off. Always remember, google keeps a check on how well your webpage is received by end users. The more they share your page on social media, the less is the bounce rate and the more google is going to give it a preferential treatment in rankings.
Anytime, you need a quick help in checking the on page of your website. Here is an on page seo checklist to help you get started:
- Does the title of your website have the base keyword you are targeting for the page?
- Does the H1 Tag contain the main keyword you are targeting?
- Is the main keyword available in the first para of your article?
- Is alt text written for the image used on the web page?
- Is your blog at least 1500 words long?
- Have you given a backlink to any of your existing pages from the new blog? If yes, does it have the right keyword as the anchor text?
- Is your web design responsive?
- Is your website fast?
- Does your weblink have an SEO Friendly URL Structure?
- Are social media share icons there in the blog?
Always put a tick in front of the above points before you get down to building backlinks.
On page SEO is not rocket science., It’s an implementation of good practices which makes your website Google Friendly.
And this brings us to the end of our On page Optimization SEO Blog.
I hope you find the steps and on-page checklist for the year 2018 helpful.
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