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4 SEO Strategies to Improve Your Rankings

Traffic is the cornerstone of the success of your online business. Zero traffic equals zero sales, and zero sales equal zero revenue. Of course, you can always pay to get better rankings in search engines. However, the cost of PPC ads can eat away your budget, and...

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Tips to create a Social Media Policy for Employees

Wondering whether your employees would be any help on social media? Every business has a customer policy that states what to do in a specific situation. But this policy document doesn’t work for social media. A social media policy for workplace is different. It...

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When Position #0 is the new #1 Position in Search Engines

Zero is the new Hero in search engine rankings. Google's introduction of Position Zero has caught everyone's attention. Such has been the impact of “position zero” updates that companies have been forced to change their digital marketing strategy to include – optimize...

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A Digital Marketer’s History of SEO

Just about everyone has used a search engine, and most people are at least broadly familiar with what’s going on behind the scenes. Even so, SEO remains a mystery to most. According to recent surveys and statistics, as many as three businesses in four don’t bother...

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