With internet flooded with so many social media platforms, the choice to select the right one for your business is not easy.
You have a plethora of options to choose from. Start from Facebook to Twitter, etc, etc.
In the long list of social media platforms, how good is Twitter for your business?
Small businesses have budget and time constraints. i.e, they cannot afford to be everywhere, focusing on every social media platform to promote their business. For them, it is imperative to select the right platform in social media for marketing.
Twitter is one of the platforms you cannot ignore. In this blog, we will learn how to promote a business on Twitter.
For a social media marketer to succeed – Twitter Marketing is an indispensable part of the marketing and promotion strategy on internet.
Along with being a good social media marketing tool, Twitter is also one of the best platforms to help companies improve customer support.
Last year in the month of March Twitter turned 10 years old.
The “140-word” platform had its first tweet sent on Mar 21st, 2006 by founder Jack Dorsey.
Twitter has around 3000+ employees all across the globe. The revenue of Twitter was 595 Million USD in quarter 1 of 2016. (source: https://www.brandwatch.com/blog/44-twitter-stats-2016/)
Coming to the user base of Twitter.
You will be surprised to know, there are 310 million active users on Twitter. Although the number is relatively quite small in comparison to the 1.86 billion active Facebook users, Twitter users have their own market niche.
Twitter might not be the largest social network but it is a relevant social network for its brand of users.
Twitter’s ease of use on mobile (don’t give me stares. You just have to type 140 words. Don’t tell me you need a tablet or a PC to type 140 words. You are sending a tweet not a love letter to your girlfriend) has made it a darling of mobile users.
As per statistics, 80% of active users use Twitter via mobile.
What makes Twitter a powerful tool is the presence of world leaders from across the globe on this platform.
As per latest reports, 83% of the leaders of the world are on Twitter.
From Donald’s Trump’s rants to important news, Twitter is the place to hear the briefs from anyone to everyone.
Twitter is a platform used extensively by businesses from across the globe.
Your business is missing out a trick or two by not being on Twitter.
Twitter Benefits for Small Business:
Twitter is important for your Business :
Because of the sheer number of relevant users available there:
Did you know, more than 50% of top brands have more than 100,000 followers on Twitter and an average Twitter user follows more than 5 companies?
Your brand can position itself as per your social media image and then can connect with the users.
The strategy is simple.
You post good content and interact with your user base to keep them engaged.
I have personally found Twitter to be a better platform for marketing than many other platforms. The user base is filtered, relevant and responds to appropriate content.
Because you can provide a real-time customer support on Twitter:
A few months back I wrote an article for a famous website in India. The website sent the article for review (as per their policies). The usual wait time written over there for review completion was 5 to 7 days.
I waited for good 10 days before dropping them an email.
Again, I did not hear back from them.
One fine day, I dropped a tweet to their Twitter account and “Voila!” there was a response within 5 minutes.
They connected me to their relevant teams and the article was published within 2-3 days.
The head of the department also wrote to me about missing the article. It probably got lost in transition 🙂
I have had more instanced of using Twitter to help me connect with brands. For some reason, i have always found the twitter handling team to be more prompt than the actual customer support team sitting 🙂
Here is another instance of Twitter helping me get connected to the right team of a company.
One of the startups I am mentoring wasn’t getting a response from a marketplace for months. I again used the tweet strategy and this time too the response was within minutes.
Suddenly, Twitter is where you bypass the customer care division and pass your concerns directly to the relevant departments.
I have never seen customer are work so efficiently in past.
Here are some important statistics to back my claim of Twitter being a better customer engagement tool than any other CRM.
- The last two years have seen a 5x increase in customer service conversations on Twitter which very clearly means, customers reliability on Twitter to share their problem with companies is increasing every single day.
- 60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes. : Again, customers rely on Twitter as a tool to get a better response in comparison to the traditional methods of customer relationship management,
- 76% of consumers are likely to recommend the brand following friendly service. I have been tweeting chirping, singing praises of both the brands which responded to my tweets to everyone I meet.
“Companies using Twitter for customer service see a 19% lift in customer satisfaction”: You just cannot ignore that.
Because of the ease of targeting users on Twitter:
Twitter is simple to use. The user base there is with an agenda. Very different to what users are doing on Facebook. For ex, Facebook users are there to have fun and get entertained from lives of others (just kidding!) but on Twitter, we are discussing serious stuff.
We have users who are there to discuss politics, marketing, sales, etc, etc.
The profiles tell it all.
Since the discussions are restricted to only 140 words. The rants too are restricted.
I have personally found marketing on Twitter to be easier than Facebook marketing because of ease of targeting the user base.
You too can easily use the segregated user base to build user-specific campaigns and target relevant users.
Because of the indirect positive impact of Twitter on your business:
Here is an important statistic for you “54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content)”
Imagine a platform, where a brand mention can lead to conversion.
Why would you not want to be there?
The more you interact on Twitter, the better your brand’s awareness gets.
Who knows you might be able to make few sales or get few grumpy customers to reach you.
Twitter can also be used as a tool by your company to participate in discussions and make announcements to your followers.
For ex, there is a concert in your town. I am sure Twitter will be abuzz with tweets and hashtags tagging the event. How about you hashtag the event and give free tickets to those who can prove to be your loyal customers, etc, etc. I mean, run a contest/campaign around it.
Within a few months, I have built a loyal Twitter base of around 2800 followers. The followers are relevant users who are interested in startups and entrepreneurship.
The Twitter account of the sharp brain has reached 800 followers with a good interaction level in a very abbreviated time span.
I run and mentor small businesses and all of them use Twitter as an indispensable part of their digital marketing strategy.
Twitter is highly recommended for every business which plans to engage with customers in a meaningful manner by leveraging the power of social media.
Twitter is a platform assessing your wittiness score from time to time. Why Twitter stands out from other social media platforms is because of the word limit restriction in tweets.
Some users find the restriction quite irritating, I find the restriction a smart move to let us communicate our ideas optimally.
As they say “Brevity is the soul of wit”
Twitter is one of my favorite social media platforms. I have been active on Twitter for last few years communicating with like-minded users and following the best and smartest brains on the platform.
How to use Twitter to Promote Business?
In case, you are convinced about the usage of Twitter for your small business. Here are few free super tips to promote (market) a business on Twitter:
- Your Twitter profile should be built smartly with a nice picture as your profile image (business image will do). For cover photo, you can take a picture of your office. The other details like about us, link to business’s website etc are also quite relevant. Always remember, a poor profile is a big turn off for potential customers. Work on your profile before you take your Twitter account live.
- Twitter has a very strict policy for spam content. Try not to go to the dark side of creating spam content and get banned.
- Twitter feed can be very easily connected to your website. I highly recommend you set up a Twitter feed section on your website to show the latest tweets made by you on behalf of your small business.
- Twitter relies a lot on hashtags to group the content. Use the right hashtags with your tweets to let your content be placed under the right hashtag.
- You can create lists on Twitter to group the relevant users you find on Twitter and get their tweets in a single list. The list feature is a must to make sense of all the noise on Twitter.
- Be engaging in terms of responding to tweets, retweeting, liking, sharing the good content you find on Twitter.
- Do not tag an important personality and send a tweet hoping to get a response from all of their Twitter followers. This is pure spam and will put you in bad books of a lot of Twitter users.
- To gain followers, make engaging content. Do not follow the process of follow-unfollow users time and again to get new followers and unfollow those who do not follow you back.
Twitter is a must when it comes to the digital marketing strategy for small businesses.
You obviously cannot ignore a platform where The president of USA, Donald Trump spends his maximum time. I am #Covfefe you understand the importance of Twitter. Don’t you?
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